Course overview
Media and Communication explores the dynamic world of information, storytelling and technology. This course helps students critically engage with media content, understand the influence of communication on society and develop skills for producing and analyzing messages across digital and traditional platforms. Students will examine how media shapes culture, public opinion and identity while gaining practical experience in writing, presenting and media production.
What you’ll learn
By the end of this course students will be able to:
Key topics covered
- 1Introduction to Media Literacy
- 2
Types and Forms of Media (print, broadcast, digital)
- 3
The Power of Persuasion and Advertising
- 4
Social Media and its Influence
- 5
Journalism and News Reporting
- 6Learn Basic Video and Audio Production
Course curriculum
Objective: Define media and explain its role in modern society.
What is Media and Why It Matters
Identify different types of media (print, broadcast, digital)
Understand the development of media and communication.
Recognize the elements of effective communication in various contexts.
Forms of Media: Traditional vs. Digital
Learn about older forms of communication such as newspapers
Digital media involves modern, internet-based platforms.
Key differences lie in accessibility, speed and audience reach
Develop Confidence in Public Speaking
Mastering the basics of effective speaking
Building confidence through practice and preparation
Engaging your audience with clear and confident delivery
Objective: Write basic media texts such as news reports, blog posts and scripts with understanding about video and audio production.
Storytelling & Visual Narratives
The art of crafting powerful stories
Using visual elements to enhance narratives
Connecting emotion and message through storytelling
Introduction to Video Production
Basics of video production: From script to screen
Exploring camera work, lighting, and sound
Editing Essentials: Bringing your story to life
Group Project: Design a Media Campaign
Collaborative media campaign planning
From Concept to Creation: Building a media strategy
Teamwork in Action: Launching a real-world media campaign