{"id":2317,"date":"2025-08-07T20:04:39","date_gmt":"2025-08-07T20:04:39","guid":{"rendered":"https:\/\/avada.website\/online-school\/?post_type=product&#038;p=2317"},"modified":"2025-08-30T04:55:07","modified_gmt":"2025-08-30T04:55:07","slug":"media-communication","status":"publish","type":"product","link":"https:\/\/avada.website\/online-school\/product\/media-communication\/","title":{"rendered":"Media &#038; Communication"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1279.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:24px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:32px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.4;\">Course overview<\/h4><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><b>Media and Communication<\/b> explores the dynamic world of information, storytelling and technology. This course helps students critically engage with media content, understand the influence of communication on society and develop skills for producing and analyzing messages across digital and traditional platforms. Students will examine how media shapes culture, public opinion and identity while gaining practical experience in writing, presenting and media production.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:24px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:32px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.4;\">What you&#8217;ll learn<\/h4><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:8px;\"><p>By the end of this course students will be able to:<\/p>\n<\/div><ul style=\"--awb-margin-bottom:40px;--awb-item-padding-left:8px;--awb-iconcolor:var(--awb-color4);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-online-schoolbullet\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Understand the role of media in society and daily life<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-online-schoolbullet\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Analyze different types of media messages and their impact<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-online-schoolbullet\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Learn the fundamentals of journalism, advertising and communication<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-online-schoolbullet\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Create and evaluate media content using ethical practices<\/b><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-online-schoolbullet\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>Strengthen skills in research, public speaking, and multimedia presentation<\/b><\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.4;\">Key topics covered<\/h4><\/div><ul style=\"--awb-margin-bottom:40px;--awb-item-padding-bottom:0px;--awb-item-padding-left:8px;--awb-iconcolor:var(--awb-custom_color_1);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-numbered\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\">1<\/span><div class=\"fusion-li-item-content\">Introduction to Media Literacy<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\">2<\/span><div class=\"fusion-li-item-content\">\n<p>Types and Forms of Media (print, broadcast, digital)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\">3<\/span><div class=\"fusion-li-item-content\">\n<p>The Power of Persuasion and Advertising<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\">4<\/span><div class=\"fusion-li-item-content\">\n<p>Social Media and its Influence<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\">5<\/span><div class=\"fusion-li-item-content\">\n<p>Journalism and News Reporting<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\">6<\/span><div class=\"fusion-li-item-content\">Learn Basic Video and Audio Production<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:32px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:32px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.4;\">Course curriculum<\/h4><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:16px;--awb-padding-right:32px;--awb-padding-bottom:16px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:var(--awb-custom_color_2);--awb-bg-color-hover:var(--awb-custom_color_2);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-right:24px;--awb-padding-top:14px;--awb-padding-right:16px;--awb-padding-bottom:12px;--awb-padding-left:16px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color7);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography2-text-transform);--button_font_size:var(--awb-typography2-font-size);--button_line_height:var(--awb-typography2-line-height);--button_typography-letter-spacing:var(--awb-typography2-letter-spacing);--button_typography-font-family:var(--awb-typography2-font-family);--button_typography-font-weight:var(--awb-typography2-font-weight);--button_typography-font-style:var(--awb-typography2-font-style);\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">UNIT 1<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.4;\">Media Literacy &amp; Communication<\/h5><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:32px;--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p><b style=\"color: var(--awb-color8);\">Objective:<\/b> Define media and explain its role in modern society.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.4;\"><u>What is Media and Why It Matters<\/u><\/h6><\/div><div class=\"fusion-text fusion-text-4\"><p>Identify different types of media (print, broadcast, digital)<br \/>\nUnderstand the development of media and communication.<br \/>\nRecognize the elements of effective communication in various contexts.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.4;\"><u>Forms of Media: Traditional vs. Digital<\/u><\/h6><\/div><div class=\"fusion-text fusion-text-5\"><p>Learn about older forms of communication such as newspapers<br \/>\nDigital media involves modern, internet-based platforms.<br \/>\nKey differences lie in accessibility, speed and audience reach<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.4;\"><u>Develop Confidence in Public Speaking<\/u><\/h6><\/div><div class=\"fusion-text fusion-text-6\"><p>Mastering the basics of effective speaking<br \/>\nBuilding confidence through practice and preparation<br \/>\nEngaging your audience with clear and confident delivery<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:16px;--awb-padding-right:32px;--awb-padding-bottom:16px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:var(--awb-custom_color_2);--awb-bg-color-hover:var(--awb-custom_color_2);--awb-bg-size:cover;--awb-border-radius:8px 8px 8px 8px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-right:24px;--awb-padding-top:14px;--awb-padding-right:16px;--awb-padding-bottom:12px;--awb-padding-left:16px;--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color7);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_text_transform:var(--awb-typography2-text-transform);--button_font_size:var(--awb-typography2-font-size);--button_line_height:var(--awb-typography2-line-height);--button_typography-letter-spacing:var(--awb-typography2-letter-spacing);--button_typography-font-family:var(--awb-typography2-font-family);--button_typography-font-weight:var(--awb-typography2-font-weight);--button_typography-font-style:var(--awb-typography2-font-style);\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">UNIT 2<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.4;\">Creating &amp; Analyzing Media Content<\/h5><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:32px;--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p><b style=\"color: var(--awb-color8);\">Objective:<\/b> Write basic media texts such as news reports, blog posts and scripts with understanding about video and audio production.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.4;\"><u>Storytelling &amp; Visual Narratives<\/u><\/h6><\/div><div class=\"fusion-text fusion-text-8\"><p>The art of crafting powerful stories<br \/>\nUsing visual elements to enhance narratives<br \/>\nConnecting emotion and message through storytelling<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.4;\"><u>Introduction to Video Production<\/u><\/h6><\/div><div class=\"fusion-text fusion-text-9\"><p>Basics of video production: From script to screen<br \/>\nExploring camera work, lighting, and sound<br \/>\nEditing Essentials: Bringing your story to life<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.4;\"><u>Group Project: Design a Media Campaign<\/u><\/h6><\/div><div class=\"fusion-text fusion-text-10\"><p>Collaborative media campaign planning<br \/>\nFrom Concept to Creation: Building a media strategy<br \/>\nTeamwork in Action: Launching a real-world media campaign<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how information is created, shared &amp; interpreted through various 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